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North of NYC North of NYC By Houlihan Lawrence By Houlihan Lawrence by

We’re pleased to introduce the new NorthOf.NYC, a website and curated guide to living in the communities we serve across Westchester, Connecticut and the Hudson Valley. The relaunch puts our real estate agents front and center as the chief content contributors.

“Some people are surprised that a real estate company would create a website that isn’t all about selling houses, but our agents have relationships with clients that exist well before they consider purchasing a home,” said Anne Marie Gianutsos, Chief Marketing Officer of Houlihan Lawrence. “North of NYC helps clients discover the lifestyles possible in our area, and delivers a new platform for our agents to share their local knowledge outside of real estate transactions.”

You’ll find an interactive map experience with hundreds of curated shops, restaurants, attractions and more. The site covers range of topics, from real estate how-to’s and market insights to local events and a new content feature: Journeys, which assembles map locations as themed itineraries, from a beach day to a brewery tour.

“We know what makes our communities tick,” said Russ Pruner, an Associate Real Estate Broker in the firm’s Riverside office, who created a Greenwich “journey” for the website, “NorthOf.NYC provides invaluable local advice to people considering a move, and even to our neighbors living here.”

“Northof.NYC is a great new platform for agents to share local insights and build their brand,” said Mary Kmetz, an agent in the Rye office on the Joan O’Meara team, “We love to provide our clients with a roundup of local events, and now we have greater distribution for our content with the launch of this website.”

You can browse by local lifestyles, which then connect back to actual cities and towns: Villager, Locavore, Trailblazer, Waterfronter, Locavore and Cosmopolitan.

The website is just one element of Houlihan Lawrence’s North of NYC lifestyle brand, which includes lifestyle gear, Spotify playlists, and seasonal travel guide North of NYC Journeys. The site’s first iteration launched three years ago, when we set out to dispel tired suburban stereotypes and spotlight the individuality of each community.

The site’s first iteration launched three years ago, when we set out to dispel tired suburban stereotypes and spotlight the individuality of each community.

“Clients love to get the local scoop from our agents,” remarked Gianutsos. “This is just our latest way to empower agents to make new connections and grow their business with Houlihan Lawrence.”