Rye Brook, NY (February 2022): Houlihan Lawrence, the leading real estate company in New York City’s northern suburbs, has launched a first-of-its-kind brand campaign designed to transform how people interact with real estate. Titled Time Empowers Us, the highly interactive campaign celebrates the company’s commitment to innovation while honoring its notable time-honored legacy.
The campaign marks the next chapter for the heritage brand that has served as the real estate market leader north of New York City for 134 years. On the heels of the company’s record-breaking year, closing over $9 Billion in sales volume in New York and Connecticut in 2021, Time Empowers Us looks ahead to where Houlihan Lawrence is going because of where it has been.
“Time creates confidence. It is what has helped make us the brokerage that we are today and the one we aspire to be tomorrow,” said Liz Nunan, President and CEO of Houlihan Lawrence. “Our elite team of 1,450 agents provides experience, knowledge, and perspective cultivated over decades of harnessing superior market data, insights, local knowledge, and powerful connections. Our clients can be confident that they are working with the best because our agents exude the confidence that only comes with being at the #1 real estate brokerage for years.”
To bring the campaign to life, Houlihan Lawrence created innovative digital animations, interactive data visualizations, and bespoke QR code art created in collaboration with a leading design firm best known for its work with Fortune 100 companies. The campaign’s centerpiece is the dedicated microsite, TimeEmpowersUs.com, providing new and engaging ways to learn more about Houlihan Lawrence and the communities that it loves to call home.
The digital-first campaign first launched with targeted placements reaching New York City buyers, including full-page data visualizations in The New York Times and Wall Street Journal. The robust 360-degree marketing campaign will be supported across print, digital, social, and out-of-home advertising. A notable company first are interactive advertisements displayed across Metro-North trains and digital signs in midtown Manhattan, further strengthening the company’s deep-rooted connections into New York City.