In our latest effort to maximize exposure for listings, we've partnered with Homespotter to bring Houlihan Lawrence Open Houses to Waze. The ability to advertise real estate on the app was recently added, and we're proud to be one of the country's first brokerages to take advantage.
Each Open House will receive a branded pin on the map at its location, along with a separate takeover ad that a user would see when at a complete stop within three miles of the home. “We’re proud to add this service to our mobile arsenal, which already includes our highly-rated iOS and Android app,” said Stephanie Williams, our Head of Digital. “It’s just the latest way we’re putting our client’s homes in potential buyer’s pockets.”
The program will launch for our company-wide June 3rd Weekend Escapes Open House event, built around an integrated print and digital campaign promoting the area as an alternative to traditional summer destinations like the Hamptons. More than 350 properties are scheduled to be featured across Westchester, Fairfield, Putnam and Dutchess counties, and agents will give out beach balls and frisbees to help build excitement.