Trying to follow the latest developments from Facebook and other social media tools like Twitter is a never ending quest. Our challenge at Houlihan Lawrence is how to use these tools to best communicate with you, our consumer. Today, I will look at how we use Facebook as a business tool.

We use our Fan Page, Houlihan Lawrence Real Estate, to give you the information you need to keep tabs on the local and national real estate markets. Our recent posts have included August Market Reports for Westchester, NAR's August Home Sales report, and a post on our involvement in Breast and Ovarian Cancer walks.

We also have community pages. We use these pages to talk about events in the communities we live in. We are very careful to not mix business on these pages. These pages are for you and the community. Our page for Westchester Life  recently posted articles on a new burger restaurant opening in White Plains, a Children's event sponsored by the Junior League of Bronxville and Children's Book Day at Washington Irving's Sunnyside. We have a page devoted to all things Dutchess County that we call 365 Things to do in Dutchess County NY that has included posts on local fairs and events. For Putnam County we have a similar page called 365 Things to do in Putnam County NY.

Feel free to visit any of our community pages and share your knowledge of our local towns with us.