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    North of NYC North of NYC By Houlihan Lawrence By Houlihan Lawrence by

    Houlihan Lawrence Adopts Roost Social Real Estate Toolkit Bringing MLS Search to Facebook

    Houlihan Lawrence Becomes the First New York-Based Real Estate Firm To Offer Roost’s Facebook Platform

    San Francisco, Ca., May 6, 2010 -- Roost, Inc. (, a real estate technology company that displays over four million real estate listings and provides advertising solutions to real estate agents and brokers, announced today that Houlihan Lawrence and 11 of the country’s top real estate brokerage companies have signed on to its Facebook-based platform, Social Real Estate. Houlihan Lawrence, the largest independently owned and operated residential real estate brokerage serving the Westchester, Dutchess and Putnam County markets, is the only brokerage in New York to offer Roost’s property search tool on Facebook.

    Roost’s brokerage solution is an extension of the free Social Real Estate Toolkit it released earlier this year and is the first Facebook application to integrate a full, MLS-compliant property search.  Houlihan Lawrence is currently one of two companies featuring Roost’s Facebook tool live, which can be viewed on Houlihan Lawrence’s Facebook fan page.

    “Facebook provides companies with opportunities to connect with consumers in new ways.  From a real estate perspective, Houlihan Lawrence wanted to make it easy for consumers to search for homes on Facebook, where they are already spending time,” said Chris Meyers, COO of Houlihan Lawrence.  “Roost’s technology provides consumers with easy-to-use MLS search as an extension of the Houlihan Lawrence brand and services that we are already providing home buyers and sellers,” said Chris Meyers, COO of Houlihan Lawrence.

    Companies that have executed agreements with Roost include RE/MAX Alliance Group, Michael Saunders & Company, Intero Real Estate Services, Surterre Properties, Real Estate One, Amelia Bullock Realtors, Century 21 Advantage Gold, Zephyr Real Estate, FresYes Realty, Seven Gables Real Estate and Jordan Baris Realtors.  Agents within each brokerage can also take advantage of MLS search on their Facebook presence via a premium application that will be available early this summer. Brokers pay Roost a monthly flat fee for the solution.

    “The fact that so many leading companies have partnered with us so quickly is gratifying, and signals a shift toward a more proactive and strategic approach to social media within the real estate community,” said Alex Chang, Roost’s CEO. “We plan to continue expanding the Social Real Estate Toolkit to support this movement.”

    More information about the Social Real Estate Toolkit can be found on Roost’s Facebook Fan Page or Roost’s Facebook Application Page.